Case goods style survey

It's more important than ever that you have the resources you need to help you meet the challenges of today's sluggish economic conditions. But in order to help you, we need your help first. Your answers to the questions that follow will allow us to analyze case goods style trends by price-point level, store type and store size for an upcoming issue of Furniture/Today. We've included questions for the following product categories:


Master bedroom and Youth bedroom
Formal dining and Casual dining


For each product category, questions are targeted for low, middle, upper-middle and high-priced product. We ask that you (or someone else at your store, if it's more appropriate) answer the questions for each product and price point with your best estimate of your 2009 UNIT sales experience. Thank you for helping us to help you!

 

Which store type best describes your retail operation?
   Furniture store or chain in a single market
   Furniture chain in more than one market
   Department store
   Discount department store		    Direct-to-consumer, e.g. catalog, TV, Internet, etc.
   Warehouse club
   Other, please specify in the space below
         

 

How many total stores did you operate in 2009?
  Total number of stores
 
In 2009, how many of your stores carried …
    Number of stores carrying
 
Master bedroom
 
Youth bedroom
 
Formal dining
 
Casual dining

 

What percentage of ALL your 2009 merchandise sales came from case goods?
       If you are NOT A FURNITURE STORE, what percentage of your home furnishings sales were in
       case goods?
  Total 2009 merchandise sales
  Case goods sales %
  All OTHER sales %
  Should total 100% of ALL 2009 merchandise sales

 

Please check the annual sales range for 2009 that best applies to your store(s).
       If you are NOT A FURNITURE STORE, please give the sales range for home furnishings only.
   Less than $5 million
   $5 million to $9.99 million
   $10 million to $19.99 million
   $20 million to $49.99 million
   $50 million to $99.99 million
   $100 million or more

 

In 2009, what percentage of your total case goods sales were in …
  Total 2009 case goods sales
  Master bedroom %
  Youth bedroom %
  Formal dining %
  Casual dining %
  ALL other case goods %
  Should total 100% of ALL 2009 case goods sales

 

Where is your stores' headquarters location?
   Midwest
    Northeast    Southeast    West

 

MASTER BEDROOM
Please estimate the percentage of your store's 2009 UNIT sales for MASTER BEDROOM coming from each price point level -- LOW, MIDDLE, UPPER MIDDLE and HIGH.
Percentages should total 100%.
MASTER BEDBROOM
For a bed, dresser, mirror and nightstand 
PRICE
POINT
LEVEL
 LOW
$999 and below		 %
MIDDLE
$1,000 - $2,499		 %
UPPER MIDDLE
$2,500 - $4,999		 %
HIGH
$5,000 and above		 %
  Should total 100% of MASTER BEDROOM

 

For MASTER BEDROOM, please estimate the percentage of your store's 2009 UNIT sales in each style - CONTEMPORARY, COUNTRY, TRADITIONAL, CASUAL/LIFESTYLE and OTHER - and price point level Percentages should total 100% for each of the four different price point levels.
MASTER BEDROOM
For a bed, dresser, mirror and nightstand
STYLE FAMILY
PRICE POINT LEVEL
LOW
$999 & below		 MIDDLE
$1,000 - $2,499		 UPPER MIDDLE
$2,500 - $4,999		 HIGH
$5,000 & above
Contemporary
e.g., Architectural Modern, Art Deco, Asian/Oriental, Industrial, Mid-Century Modern, Mission/Arts & Crafts,
Retro/Post-Modern, Scandinavian, Urban/Loft		 % % % %
Country
e.g., American, English and French Country, Cottage/Lodge, Mediterranean, Pennsylvania Dutch, Shaker 		% % % %
Traditional
e.g., American, English and German Traditional, Campaign and Plantation, Colonial, Formal French and Italian, Neoclassic, Victorian		 % % % %
Casual/Lifestyle
e.g., Coastal, Rustic, Transitional		 % % % %

Other ...
Please describe in the box below each column.

% % % %
 
Should total 100%
Should total 100%
Should total 100%
Should total 100%

 

YOUTH BEDROOM
Please estimate the percentage of your store's 2009 UNIT sales for YOUTH BEDROOM coming from each price point level -- LOW, MIDDLE, UPPER MIDDLE and HIGH.
Percentages should total 100%.
YOUTH BEDBROOM
For a twin bed (including headboard, footboard and rails)
PRICE
POINT
LEVEL
 LOW
$299 and below		 %
MIDDLE
$300 - $599		 %
UPPER MIDDLE
$600 - $999		 %
HIGH
$1,000 and above		 %
  Should total 100% of YOUTH BEDROOM

 

For YOUTH BEDROOM, please estimate the percentage of your store's 2009 UNIT sales in each style - CONTEMPORARY, COUNTRY, TRADITIONAL, CASUAL/LIFESTYLE and OTHER - and price point level. Percentages should total 100% for each of the four different price point levels.
YOUTH BEDROOM
For a twin bed (including headboard, footboard and rails)
STYLE FAMILY
PRICE POINT LEVEL
LOW
$299 & below
 MIDDLE
$300 - $599		 UPPER MIDDLE
$600 - $999		 HIGH
$1000 & above
Contemporary
e.g., Architectural Modern, Art Deco, Asian/Oriental, Industrial, Mid-Century Modern, Mission/Arts & Crafts, Retro/Post-Modern, Scandinavian, Urban/Loft		 % % % %
Country
e.g., American, English and French Country, Cottage/Lodge, Mediterranean, Pennsylvania Dutch, Shaker 		% % % %
Traditional
e.g., American, English and German Traditional, Campaign and Plantation, Colonial, Formal French and Italian, Neoclassic, Victorian		 % % % %
Casual/Lifestyle
e.g., Coastal, Rustic, Transitional		 % % % %
Other ...
Please describe in the box below each column. 		% % % %
 
Should total 100%
Should total 100%
Should total 100%
Should total 100%

 

FORMAL DINING
For FORMAL DINING, please estimate the percentage of your store's 2009 UNIT sales of FORMAL DINING coming from each price point level -- LOW, MIDDLE, UPPER MIDDLE and HIGH.
Percentages should total 100% for each product.
FORMAL DINING
For a table, 4 side chairs and 2 arm chairs
PRICE
POINT
LEVEL
 LOW
$999 and below		 %
MIDDLE
$1,000 - $2,499		 %
UPPER MIDDLE
$2,500 - $4,999		 %
HIGH
$5,000 and above		 %
  Should total 100% of FORMAL DINING

 

For FORMAL DINING, please estimate the percentage of your store's 2009 UNIT sales in each style - CONTEMPORARY, COUNTRY, TRADITIONAL, CASUAL/LIFESTYLE and OTHER - and price point level.
Percentages should total 100% for each of the four different price point levels.
FORMAL DINING
For a table, 4 side chairs and 2 arm chairs
  
PRICE POINT LEVEL
STYLE FAMILY LOW
$999 & below
 		MIDDLE
$1,000 - $2,499		 UPPER MIDDLE
$2,500 - $4,999		 HIGH
$5,000 & above
Contemporary
e.g., Architectural Modern, Art Deco, Asian/Oriental, Industrial, Mid-Century Modern, Mission/Arts & Crafts, Retro/Post-Modern, Scandinavian, Urban/Loft 		% % % %
Country
e.g., American, English and French Country, Cottage/Lodge, Mediterranean, Pennsylvania Dutch, Shaker		 % % % %
Traditional
e.g., American, English and German Traditional, Campaign and Plantation, Colonial, Formal French and Italian, Neoclassic, Victorian		 % % % %
Casual/Lifestyle
e.g., Coastal, Rustic, Transitional 		% % % %
Other ...
Please describe in the box below each column.   		% % % %
 
Should total 100%
 Should total 100% Should total 100% Should total 100%

 

CASUAL DINING
For CASUAL DINING, please estimate the percentage of your store's 2009 UNIT sales of CASUAL DINING coming from each price point level -- LOW, MIDDLE, UPPER MIDDLE and HIGH. Percentages should total 100%.
CASUAL DINING
For a table and 4 chairs  
PRICE
POINT
LEVEL
 LOW
$499 and below		 %
MIDDLE
$500 - $999		 %
UPPER MIDDLE
$1,000 - $1,999		 %
HIGH
$2,000 and above		 %
  Should total 100% of CASUAL DINING

 

For CASUAL DINING, please estimate the percentage of your store's 2009 UNIT sales in each style - CONTEMPORARY, COUNTRY, TRADITIONAL, CASUAL/LIFESTYLE and OTHER - and price point level.
Percentages should total 100% for each of the four different price point levels.
CASUAL DINING
For a table and 4 chairs  
STYLE FAMILY
PRICE POINT LEVEL
LOW
$499 & below		 MIDDLE
$500 - $999		 UPPER MIDDLE
$1,000 - $1,999		 HIGH
$2,000 & above
Contemporary
e.g., Architectural Modern, Art Deco, Asian/Oriental, Industrial, Mid-Century Modern, Mission/Arts & Crafts, Retro/Post-Modern, Scandinavian, Urban/Loft		 % % % %
Country
e.g., American, English and French Country, Cottage/Lodge, Mediterranean, Pennsylvania Dutch, Shaker 		% % % %
Traditional
e.g., American, English and German Traditional, Campaign and Plantation, Colonial, Formal French and Italian, Neoclassic, Victorian		 % % % %
Casual/Lifestyle
e.g., Coastal, Rustic, Transitional		 % % % %
Other ...
Please describe in the box below each column.   		% % % %
 
Should total 100%
Should total 100%
Should total 100%
Should total 100%

 

Please tell us about style elements or features you see gaining popularity with consumers.
MASTER BEDROOM
YOUTH BEDROOM
FORMAL DINING
CASUAL DINING

 

There are a number of components or processes producers use to make their products more eco-friendly. In 2009 did you carry case goods with any of the following eco-friendly features? Do you plan to have them among your product offerings this year?
FEATURES
Carried in 2009
Have or will have in
2010 product lineup
Frames from sustainable woods
Frames from recycled materials
Non-toxic glues
Low-VOC paints
Local wood sourcing
Third-party certified woods
Recyclable packing/packaging
Other; please specify in the box below each column
 

 

What percentage of your 2009 UNIT sales in each category used eco-friendly materials? What percentage of your 2010 UNIT sales do you expect will use eco-friendly materials?
MATERIALS
 MASTER BEDROOM
YOUTH BEDROOM
FORMAL DINING
CASUAL DINING
2009
2010
2009
2010
2009
2010
2009
2010
Eco-friendly
%
%
%
%
%
%
%
%
Non-eco-friendly
%
%
%
%
%
%
%
%
Should total
100%
100%
100%
100%
100%
100%
100%
100%

 

How are you communicating the eco-friendlier qualities of your products to customers?
Use POP materials provided by vendors
Have info for the consumer on store's website
Use social media channels, e.g. Facebook, Twitter, YouTube
Partner with supply chain members who share
      eco-friendly product aspects 		   Use hangtags on products
   Internal training for store's sales staff
   Other; please describe in the box below
        

 

In order to avoid duplicate answers, please provide your store's name and location (city and state).
Store name
City
State

Thank you for your participation!