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Winter Decorating Survey 2013

What if you could sit down with the head of a furniture company? Would you tell them exactly what you're looking for and what you haven't been able to find? Now's your chance.

We've teamed up with our friends at Furniture/Today, the weekly trade newspaper for the furniture industry, to bring you this survey.

After submitting your answers, you'll have the opportunity to enter to win a $100 American Express gift card.

Thanks for your input and good luck in the drawing!

 

Color is an essential part of home decor. What is/will be your go-to design color for 2013 and why?
My 2013 design color is/will be
I have used/will use this color because

 

Below are several pairs of statements about your attitudes related to furniture and how you shop. For each pair, please indicate which attribute best describes you.
I like a complete, coordinated look I like an unplanned, eclectic look
I like to shop national/regional stores I like to shop local, independent stores
I like to buy furniture/accessories at the same store I like to buy furniture/accessories at different stores
I research furniture by looking at retailers/stores I research furniture by looking at product brands
I prefer lamps to light a room I prefer overhead lighting fixtures to light a room
I like a wooden coffee table in front of a couch I like an upholstered ottoman/pouf in front of a couch
I like to buy furniture/accessories all at one time I like to buy furniture/accessories one piece at a time
I prefer area rugs I prefer wall-to-wall carpet
I like my TV hanging on the wall I like my TV on/in a piece of furniture
I like upholstered furniture that's solid in color I like upholstered furniture that has a design/pattern

 

 

If you had $1,000 to spend on your home, would you?
     Use the $$ to update one entire room
     Use the $$ to invest in one, better-quality piece of furniture

 

Would you buy an uncomfortable chair if it looked perfect?
     Yes
     No

 

Which one piece of furniture in your home would you put in the trash today and buy new if you could?

 

Which rooms of your home are used for these activities by you/your family? Check ALL that applies for each activity.
 
Living room
Family room/den
Dining room
Kitchen
Master bedroom
Child's/guest bedroom
Home office
Outdoor room
Watch TV/movies
Read books/magazines/newspapers
Use a computer/laptop/tablet
Play video games
Play board games/card games
Sleep
Entertain family/guests
Work from home (for paid job)
Have sex
Eat dinner
Eat breakfast/lunch
Pay bills
Surf the Internet

 

 

How important is it to you that the home furnishings, both furniture and decorative accessories, in your home...
 

Not important at all

1
2
3
4

Very important

5
Reflect your own personal styleand creativity
Are unique
Reflects current trends
Are built to withstand high traffic, children, and/or pets
Are different from your friends/neighbors/family
Are of high quality
Is of the same style/colors as other furnishings in my home
Makes my friends as where I found such wonderful pieces
Other, specify below
         

 

 

How would you describe your decorating style in 10 words or less?

 

How long does it take you to commit to a piece of furniture with a price tag of...
 
Same day
One week
One month
More than a month
Less than $100
$100 to $499
$500 to $999
$1,000 or higher

 

Do you typically buy furniture and accessories by the piece or by the room?
     By the piece
     By the room

 

What's more important to you when buying a new furniture piece? Check only ONE.
     Style/design
     Functionality
     Comfort

 

At what price are you comfortable making an impulse home furnishings purchase for your home? Check only ONE.
     Under $50
     $50 to $99
     $100 to $249
     $250 to $499		      $500 to $749
     $750 to $999
     $1,000 to $1,999
     $2,000 or more

 

What would you do differently, if anything, the next time you buy furniture? Check ALL that apply.
I would...
     Buy more comfortable furniture
     Spend more
     Buy a different style/design/look
     Do more research ahead of time
     Buy brighter colors
     Go to a different retailer/store
     Buy better quality furniture
     Buy a different brand
     Buy more durable furniture
     Buy furniture that's easier to maintain/clean
     Not spend as much
     Buy furniture that has coordinating pieces
     Other, please specify
     I wouldn't do anything differently

 

Why would you do those thing(s) differently?

 

When shopping for an area rug, what do you find most daunting? Check ALL that apply.
Do you have the most trouble figuring out...
      The size to buy
      The color to buy
      The design/pattern to buy
      The construction to buy
      The brand to buy
      Where to buy the area rug
      Other, specify below
      I have no problems/troubles when it comes to area rugs  

 

Would you pay more for solid wood furniture?
     Yes
     No

 

How much more would you pay for solid wood? Check only ONE.
     Nothing
     Less than $50
     $50 to $99
     $100 to $199
     $200 to $299
     $300 to $499
     $500 or more

 

Would you pay more for top-grain leather?
     Yes
     No

 

How much more would you pay for top-grain leather? Check only ONE.
     Nothing
     Less than $50
     $50 to $99
     $100 to $199
     $200 to $299
     $300 to $499
     $500 or more

 

Would you pay more for a hand-made area rug?
     Yes
     No

 

How much more would you pay for a hand-made rug? Check only ONE.
     Nothing
     Less than $50
     $50 to $99
     $100 to $199
     $200 to $299
     $300 to $499
     $500 or more

 

Do you look for home furnishings that are Made in the USA?
     Yes
     No

 

How much more would you pay for Made in the USA product? Check only ONE.
     Nothing
     Less than $50
     $50 to $99
     $100 to $199
     $200 to $299
     $300 to $499
     $500 or more

 

Do you look for home furnishings that are Green or eco-friendly?
     Yes
     No

 

How much more would you pay for Green or eco-friendly product? Check only ONE.
     Nothing
     Less than $50
     $50 to $99
     $100 to $199
     $200 to $299
     $300 to $499
     $500 or more

 

Would you like for your couch/sofa to include the following features?
 

I don't care about

1
2
3
4

I would very much like to have

5
Docking station/charger for smartphone/tablet/laptop/iPod
Cup holders
Reading lights
Reclining seats
Seat warmers/heaters
Audio speakers
Foot, leg, shoulder and/or neck massage
Built-in storage compartment
Built-in refrigerator
Tablet computer stand

 

 

Have you ever hired an interior designer to help decorate your home?
     Yes
     No

 

Did you find the design services helpful as you made your home purchases?
     Yes
     No

 

Please describe your experience with the designer.

 

Would you use a designer again?
     Yes
     No

 

Why haven't you ever use a designer? Check ALL that apply.
      Too expensive
      Didn't know how to find one
      Wanted to decorate myself
      Was afraid it would be in their taste and not mine
      Didn't think of it
      Other, please specify below

 

Would you ever consider using a designer?
     Yes
     No

 

Are you
     Female
     Male

 

In which state do you live?
     

 

What is your age?
     

 

What is the annual income of your household?
     Under $30,000
     $30,000 to $49,999
     $50,000 to $74,999
     $75,000 to $99,999		      $100,000 to $149,999
     $150,000 or more
     Prefer not to answer

 

What is your marital status?
     Married
     Single, never married
     Divorced, widowed, separated
     Living together

 

Do you own or rent your home?
     Own/are buying
     Rent
     Other

 

Is your home a...
     House
     Apartment
     Condominium
     Mobile home
     Other

 

How long have you lived in your home?
     Under 2 years
     2 to 4 years
     5 to 9 years
     10 to 19 years
     20 years or more

 

What is your race/ethnicity? Check ALL that apply.
     White
     African-American
     Asian-American
     Native American
     Hispanic
     Other

 

What is your highest level of education?
     High school diploma or GED
     College 2-yr degree
     College 4-yr. degree
     Graduate degree or higher
     None

 

What is your current work situation?
     Work outside the home full-time
     Work outside the home part-time
     Stay at home parent
     Student
     Retired
     Unemployed

 

How many children do you have living at home?