How Are We Doing?

Please take a few minutes to tell us how we're doing, what you like and what we could do better. Tell us a little bit about yourself too (all answers are strictly confidential).

For each survey we receive, Gifts & Dec will contribute $1 (up to $1,000) to Gift For Life, the industry's charity supporting AIDS research.

Thanks!

*What was the FIRST THING you turned to when you opened THIS ISSUE of Gifts & Dec?* Please choose ONLY ONE.
	Table of Contents
	We Ask...
	Endcap
	Gift of Gab (Maria's Column)
	On Trend pages
	Cover Story
	At Length feature
	It All Adds Up
	Columnists
	The product advertising supplements

*What do you think of each of the following sections of Gifts & Dec?*
	Don't usually notice	Might read it	Love it
Table of Contents
Cover story
Feature stories
Web Contents
Gift of Gab (Maria's Column)
It All Adds Up
We Ask...
Endcap
On Trend: New Products
Business Forum
Columnists
Show News
The advertisments
Product advertising supplements

Thinking about the last four issues of Gifts & Dec, do you usually skim or read MOST of each issue?

     Skim
     Read parts that interest me
     Read most of each issue
     Don't really read much of each issue

Still thinking about the last four issues, what action did you take when an ad or an article caught your attention? Check ALL that apply.
	Purchased a product/service
	Contacted a supplier
	Discussed with others
	Filed for reference
	No specific action

Do you get more than one copy of Gifts & Dec at your location?

     No
     Yes
     Don't know

How many people read Gifts & Dec at your location?
Just me
About	please estimate number
Don't know

How much time do you usually spend reading Gifts & Dec each month?

     Less than an hour
     1 to less than 2 hours
     2 to 3 hours
     Don't know, read it throughout the month

Do you visit www.giftsanddec.com?

     No, never have
     Yes, once in a while
     Yes, once a week or so
     Yes, nearly every day
     It's my home page

Do you subscribe to any of our e-products? Please check ALL you subscribe to.
	No, not any
	Gifts & Dec Direct
	Direct from Market
	Product Wire
	Double Take
	Gifts & Dec Classified

I am a... Check the box that describes you BEST.
	Vendor
	Retailer
	Other, please describe

My company's annual sales are

     Less than $1 million
     $1 million to $4.99 million
     $5 million or more

Which BEST describes your job function?

     Owner/president/CEO
     Sales/merchandising/marketing manager
     Store/operations manager
     Buyer/purchasing agent
     Interior designer
     Store sales person

IF YOU ARE A RETAILER...What kind of retailer are you? Choose ONE please.
	Gifts/accessories specialty store
	Department store
	Craft/hobby/toy store
	Catalog/TV shopping/Internet retailer
	Discount store/off-price retailer
	Stationery store
	Other retailer, please describe

So how are we doing? Please tell us more.

I would like to see more stories about...

You could improve the magazine by...

You could improve the website by...